Keri D. Truitt

KDT Copy Consulting

WRITER/EDITOR

Pharmaceutical Advertising

ABOUT ME

Follow me:

During my years in pharmaceutical advertising, I’ve learned less is more. On each project, I strive to find the simplest approach to communicate with your target audience (whether HCP or patient) in a clear, concise, and compelling way.

Key Therapeutic Categories (not an exhaustive list):

Neurology
Oncology
Cardiology
Rheumatology
Ophthalmology

Additional Background:

Managerial experience
New business
Brand planning
Rebranding
Market research

SKILLS

Promotion:

Print/Digital; Personal/NPP

Mastery of

AMA Style

Audiences:

DTC/DTP (Segmentation)

Digital Submissions:

Veeva/Zinc

Digital Routing:

Proof HQ/

Adobe Acrobat

Proficiency in

Microsoft

Office Suite (Windows/Mac)

SAMPLES

LACRISERT Insertion Animation

Instructional video for in-office or at-home viewing

PRADAXA In-Booth Loop (AHA)

Graphic approach draws HCP attendees to booth

PRADAXA Banner Ad

Dynamic presentation for HCP interaction

TIMOPTIC Shelftalker

Eye-catching approach to a basic HCP shelftalker

LACRISERT Patient Brochure

Provocative campaign for dry eye sufferers

LACRISERT Patient Survey

Waiting room questionnaire for dry eye patients

AFINITOR Slim Jim

Brief oncology dosing/reimbursement piece for HCPs

PRADAXA Core Benefits

Comprehensive HCP material for multiple indications

TIMOPTIC Postcard

Part of an intriguing 3-part HCP direct mail series

CONCEPTS

QUICK ID

Phone

Address

330-COPY-KDT

(330-267-9538)

KDT.Copy@gmail.com

P.O. Box 610323

Flushing, NY 11361

Keri D. Truitt

KDT Copy Consulting

WRITER/EDITOR

Pharmaceutical Advertising

ABOUT ME

SKILLS

SAMPLES

SAMPLES

CONCEPTS

QUICK ID

CONTACT ME