Keri D. Truitt

KDT Copy Consulting

WRITER/EDITOR

Pharmaceutical Advertising

ABOUT ME

Follow me:

During my years in pharmaceutical advertising, I’ve learned less is more. On each project, I strive to find the simplest approach to communicate with your target audience (whether HCP or patient) in a clear, concise, and compelling way.

Key Therapeutic Categories (not an exhaustive list):

Neurology
Oncology
Cardiology
Rheumatology
Ophthalmology

Additional Background:

Managerial experience
New business
Brand planning
Rebranding
Market research

SKILLS

SAMPLES

LACRISERT Insertion Animation

Instructional video for in-office or at-home viewing

PRADAXA In-Booth Loop (AHA)

Graphic approach draws HCP attendees to booth

PRADAXA Banner Ad

Dynamic presentation for HCP interaction

TIMOPTIC Shelftalker

Eye-catching approach to a basic HCP shelftalker

LACRISERT Patient Brochure

Provocative campaign for dry eye sufferers

LACRISERT Patient Survey

Waiting room questionnaire for dry eye patients

AFINITOR Slim Jim

Brief oncology dosing/reimbursement piece for HCPs

PRADAXA Core Benefits

Comprehensive HCP material for multiple indications

TIMOPTIC Postcard

Part of an intriguing 3-part HCP direct mail series

CONCEPTS

AFINITOR aRCC concept Leverages existing train imagery & emphasizes targeted MOA
PRADAXA 2016 reversal concept Emphasize the innovation of PRADAXA first in class with reversal
PRADAXA 2014 concept #1 Communicates the beauty of the seemingly mundane
PRADAXA 2014 concept #2 Focuses on the possibility of experiencing more of life's simple moments
RETROPHIN concept #1 Plays upon visual consequences to escalate need for testing
RETROPHIN concept #2 Plays upon visual consequences to escalate need for testing
ILARIS concept Simple approach to highlight both immediate & long-lasting effects
KYPROLIS concept Leverages existing hero while highlighting enhanced selectivity